I help founders and growing businesses turn complex ideas into clear product direction. By connecting strategy, design, and execution, I help build products people want to use and enjoy.
Bio
I’m Wiktor, a Chief Product Officer based in Poland. I help companies move from reactive delivery to clear product direction by connecting vision, leadership alignment, and execution.
My work spans product strategy, design maturity, branding, and complex digital platforms, with a focus on building trust – in the product, across teams, and in the market. I also advise startups and mid-sized companies on product vision and long-term strategic focus.
Great products aren’t just built well. They’re led well.
Design thinking
Marketing
Problem solving
Design
Book a call and tell me what you’re working on, where you’re stuck, and what success looks like – details help us make the most of the time.
When others focus on executing tasks, I focus on solving the right problems.
Validate whether your idea is worth building – before you build it.
I help teams test assumptions early and focus on what actually creates value.
We explore the real problem, who experiences it, and why it matters – then assess whether there’s genuine user demand and business potential.
This isn’t about opinions or internal beliefs. It’s about evidence. The outcome is clarity: what the product is, who it’s for, and why it deserves to exist.
Turn validated insights into a clear product direction.
I help define who the product is for, how it’s positioned, and how it should evolve. Strategy connects user needs, business goals, and technical reality into clear priorities teams can act on.
Together, we decide what to build – and what not to – to reduce complexity and maintain focus. The result is a roadmap that enables early adoption, fast learning, and long-term growth.
Build a product or brand which people understand and trust.
Branding defines how your product is perceived, experienced, and remembered. I help shape brand strategy by clarifying the audience, differentiation, value proposition, and voice – internally and externally.
This ensures that what you say, how you look, and how the product feels all tell the same story. The result is a cohesive brand system, captured in a brand book, that supports consistency across product, design, and marketing as the product grows.
Design that scales – visually and structurally.
I help define how a product looks, feels, and functions so it’s intuitive, enjoyable, and aligned with its purpose. This includes product structure, interaction patterns, and visual language that communicate the right level of quality.
Beyond aesthetics, I focus on design systems and foundations that allow the product to grow without constant redesigns or loss of consistency.
Good design builds trust. Great design sustains it over time.
Thoughtful support for high-impact decisions.
I work closely with CEOs, founders, and owners as a trusted thinking partner, helping navigate complex, high-stakes situations. Advisory combines product, strategy, and leadership support – shaped around your specific challenges.
This goes beyond product. I advise on structures, decision-making, hiring, and ways of working to improve focus, alignment, and long-term sustainability. I also support leaders in adopting new technologies that meaningfully increase productivity and effectiveness.
Product work requires creative thinking, strong execution, and leadership.
Creative and technical
Product strategy and vision90%
Product design and development95%
Product experience90%
Brand and narrative80%
Content marketing70%
Execution and leadership
Product leadership90%
Organizational effectiveness80%
Strategic problem solving95%
Team structure and accountability80%
Executive and board alignment95%
Resume
Experience, roles, and responsibilities at a glance.
Chief Product Officer
SB Software
I lead product vision and strategy for sportsbook and casino platforms, connecting market trends, customer insights, and business goals into clear priorities. I work across product design, technology, and business to make sure what we build has a clear purpose. Beyond the product, I've helped strengthen the brand, simplify processes, and improve daily operations. My focus is on moving the company from reactive delivery toward a shared direction, where people understand what matters, make better decisions, and take ownership of making it happen.
Director of Product Design
BF Games
I led and mentored teams of graphic and product designers, replacing one-off project designs with shared systems that could be adapted to different brands. This reduced repeated work, made delivery significantly faster, and brought more consistency to the products we built. I also directed a major sportsbook redesign, shaping the experience from early concepts through delivery. The design remains in use today, and the operator's annual revenue subsequently grew by over 33% between 2023 and 2025.
Head of Design & Development
BF Games
I led graphic design, product design (UI/UX), and front-end development teams, connecting creative and technical work from early concepts to launch. My work covered branding, R&D, and product development, including hands-on involvement in design and implementation. I focused on helping specialists work better together, make sound decisions, and create products that were not only visually strong but also intuitive, reliable, and aligned with business needs.
Freelance and advisory
HUMANƎ
I advise owners of small and mid-sized businesses on how to grow, improve their services, and make better decisions. My work spans brand creation, digital presence, strategy, and positioning, as well as technology choices, hiring, and organizational changes. Sometimes this means looking at a business through its customers' eyes to uncover problems that are easy to overlook from the inside. I also help businesses prepare for mergers or acquisitions by increasing their value and improving how they operate. This includes choosing the right technology, changing partners without disrupting operations, and building teams with clear responsibilities. More recently, I've focused on practical AI adoption, helping people work smarter, reduce repetitive tasks, and make better use of their time.
Testimonials
What clients and teams say about working together.
“Wiktor ability to maintain high performance and dedication over such an extend period was a key factor in our team’s consistent success.”
Marcin DoszczeczkoCEO, LVBet
“Wiktor brings such huge value as a product leader, blending smart strategy with a super practical approach to getting things done.”
Łukasz DżońCustomer Excellence TL, SB Software
“Wiktor is pleasure to work, his resourcefulness and problem solving abilities are amazing assets that over and over again helped the business.”
Massimiliano PrimatestaHead of CRM, NDA
“Wiktor is a brilliant product designer who masterfully bridges the gap between user needs and business objectives.”
When product direction becomes unclear, complexity grows and progress slows. If growth has stalled, ownership is unclear, or priorities keep shifting, let's talk about what needs to change.
